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LED Signs In The Shop Window Bring More Business
LED signs are fast taking over from neon and fluorescent as illuminated window signs in all sorts of shops and retail establishments. They are bright and eye-catching and can be seen clearly from a distance, broadcasting their message to passers-by and bringing in new business.
There are a variety of standard signs readily available from signage suppliers or you can have one custom designed for your business. Some of the most popular LED signs are single word signs designed to be read in a snap second, informing and attracting customers, who might otherwise walk on by.
The most common of these is the OPEN sign. Closed doors can often send mixed messages: passers-by may not know whether or not your shop is open, especially in early mornings and late evenings when other stores around you are closed. To make sure that customers don’t hesitate before trying your door, a bright and cheerful open sign is essential. It will also catch the eye of passing drivers who may then be persuaded to stop on an impulse for supplies. Some Open signs can switch to reading Closed at the touch of a button, saving customers the irritation of trying your door to find it locked.
Another useful standard sign is the illuminated ATM sign. If your business offers that service it makes sense to let people know about it by placing a bright sign in your window. You may persuade new customers into your store to use the ATM, who would not normally visit, and then once inside they are more likely to purchase other products and services.
Hotels, motels and bed and breakfasts all benefit from an LED sign that can read either Vacancies or No Vacancies. The bright illuminated sign attracts passing motorists who might not otherwise stop to enquire. This especially true of the early evening, when last minute travellers might be searching for a bed for the night. And switching over to the No Vacancies message saves you from frustrated would-be guests, when you are busy looking after a full house.
When you choose LED signs you gain twice over. Besides benefiting from the additional business brought by clear and attractive signage, using LEDs saves you a significant amount of electricity over old-style neon and fluorescent illuminated signs. This reduces energy bills over the long-run and improves your carbon footprint. Quality LED signs are also long-lasting, requiring minimum maintenance over their lifetime.
Online Jewelry Shops Should Blog to Increase Business
The internet offers a different approach to social and business engagement. We all have surfed to browse for shoes or computers, but often are disappointed or find that going out to the local shop would be more entertaining. Why is this case for online retailers such as jewelry shops that could benefit from engaging with their visitors? There are indirect ways that most businesses do so; they do this through blogging or articles. Some may use videos as well to attract and retain clients on their pages. The basic law of social business; engage your visitors with all ethical means possible without invading their privacy.
New business owners tend to get excited and overwhelmed at the same time. They have great products and want to become rich in a manner of hours or days without realizing that their jewelry business will take some work. This is a valid dream but without engaging copy for the visitors, they tend to bounce off the website like a fly to a windshield. Websites are like children, they need care and guidance in order to function the way that society would suggest or we would like to think they should act. Jewelry shops that tend to blog and gain loyal readers tend to experience more loyalty and business growth than those who do not. This is due to the social business environment that the internet is turning the global market into, going social has never been more important than ever, and then it is now.
What can blogging do for my jewelry business? If an owner of a jewelry shop that is online and starts to blog, they can share it over the social media channels. They have the potential of one blog post (providing it is more than a simple intro) driving new visitors to their website. The owner has to think about topics that may be attractive to the reader. The readers want a reason to be there, to shop there and what makes them different. Writing a blog is pretty simple given enough time to write and reading enough across the internet to see the different styles. The blog should be relaxed, informative, integrated with a photo and offer a few links to the website itself, such as to the product page or to the contact page. Jewelry owners can shine through their blogs by displaying their humor and personalities in a relaxed tone through a variety of topics that may not be always relevant to their business. There is an official business blog that sticks to only business developments and to the industry itself, which is separate from the social blog that is more common.
Most online jewelry shops can benefit from a social blog but may run into maintaining their blogs due to other commitments or lack of creative ideas. There is a fine line to balance between business and social life but posting once a week should not be that be that difficult, there are online specialists that can write and develop great blogs and post them to the website on a regular basis. Jewelry shops can earn more business, social followers and reputation with a solid blogging schedule, even if the work is done in months advance, the content will be fresh and ready to go. Online businesses is all about visibility and a search engine friendly but write the content for the readers.